Buy your BES DEMI SOFT

The essential concept of the new semi-permanent coloring is achieved through the synergy between the creamy carrier base, the pigments and the active ingredients. The absence of ammonia makes the product less aggressive and reduces skin and hair sensitization. It contains the AC COLORPLEX and LIPOSOMES complex. The former prevents the action of UV rays, which play a significant role in color loss; the latter, which has a high affinity with the structure of the hair, transports the specific active ingredients to the heart of the hair. Complete coverage of white hair. Greater color stability and longer lasting color. Perfect cosmetic appearance of the hair. Supporting and conditioning action. Safety of the result.